One consultant, nine years inside Zoho.

I started as the accidental admin at a distribution company — the person who inherited a CRM nobody trusted and a spreadsheet that ran quoting. Fixing that took two years and taught me the thing most implementations get wrong: the software is rarely the problem. The data you carry into it, and the habits you carry with it, are.

Since going independent I've run migrations off Salesforce, HubSpot, Pipedrive, QuickBooks and more spreadsheets than I care to count. I work with one client at a time on build work, which is why my calendar books out and why nothing gets subcontracted to someone you've never met.

I'm based in the UK and work with US clients daily — your morning is my afternoon, so questions sent overnight are answered before your day starts, and calls book comfortably into US Eastern mornings.

You won't find client names or logos on this site. Migration work means being inside a company's financials, and I work under NDA as standard — so the proof I offer is the process itself: reconciliation reports, dry-run evidence, and sign-off documents you'll hold in your own hands.

If your project needs a team of twelve, I'll tell you on the first call and point you to a partner who has one.